在校园学习，还能经营咖啡厅？

没错！只有经济学可以让学生们办到。

为了让经济学不再是空中楼阁、

天马行空的商业创意

而是让同学们的想法得以实现

学生们化身咖啡厅老板

利用课上与课余时间

从设计方案、制作计划表、签订合同、

商品选择、物料采购、价格定制、

商品上架、经营营销到最终财务核算

全部由学生们自主经营实践

由学生自己拟定的合同

学生们做的宣传海报

校园咖啡厅

我们让学生们置身于真实的经营环境

直面鲜活的现实

不再是假设与如果

立足于现实生活中的问题

这才是经济学的魅力和责任

学生与咖啡厅负责人签订为期14天的合伙经营合作协议

周校作为见证人

经济学Candice老师

对于刚刚接触经济学的同学们来说，大部分学生对经济学的概念只有浅薄的学了能赚钱，至于公司分为哪些种类，市场是怎么运作的，采用什么样的方式什么样的策略才是最好的最高效的，他们大概对此一无所知。对于另一些同学，大概是对将来要学的专业没有方向，想趁此机会，对这门学科多一些了解，也对自己今后的走向有个初级目标。

所以，目前经济学的目标是，提起大家的学习兴趣，让同学们对这门基础社会科学有一定的认识，以便他们在以后专业定向的时候不会因为从未接触而多走了弯路，同时让已经有兴趣学习的同学们巩固现有知识以及对经济学的认识，更好的学习和掌握新知，为以后的深入学习奠定基础。

我们之所以摒弃了传统笔试期末考试的形式设置这样的期末考试内容，也正是在巩固所学知识的同时，真实地让同学们在经营店铺的过程中，切实的体会到学习经济学不只是图表和会计计算，经营策略才是经济学的魅力所在。在巩固其中需要大家掌握知识的同时，引起大家学习经济学的兴趣，同时也让同学们在创新能力、沟通能力、组织能力、团队合作等方面有一定的提升。

以下来源于：Tommy，Lina，Emily，Alvin，Lareina，Amber，Bosen七位同学制作的计划。

For our economic final, our plan for running the shop downstairs for two weeks is followed.

First of all, we have set up a survey that helps us to understand the student’s and teacher’s demands of what they are more willing to buy, and what do they prefer. Here’s the analysis of the survey :

Figure 1: Drinks Preference

People seem to have more interest in soda-like drinks, more than half of them choose soda. Besides, they also show interest in tea, water, coffee, and fruit juice.

Figure 2: YuanQiSenLin Soda

According to Figure 2, the favorite flavor out of all in YuanQiSenLin soda, people attend to choose peach and grape flavor the most.

Figure 3: DongFangShuYe Tea

The drink DongFangShuYe tea, people choose jasmine tee and oolong tea more than other flavors.

Figure 4: Price-reducing willingness

As shown in Figure 4, 75% of the people will purchase more drinks if the price drops by 50 cents. Through the calculation of the price elasticity of demand, which is 5, we can know that its elasticity is greater than 1, it is elastic demand. It means that if we reduce the price by 0.5 yuan, we can make more profit.

According to all the investigations and analysis above and the suggestions we get from the survey, our plan for the future is first to introduce these products into the shop:

1. Costa coffee

2. Xiangpiaopiao milk tea

3. Yuanqisenlin soda winter limit edition strawberry flavor

4. Diet Coke

5. Ice red-tea

6. Yuanqisenlin corn whisker tea

Secondly, from the survey, we have the plan to sell some of the products at a lower price. Coca-Cola will be our testament product, we will deduct the price from ¥5 to ¥4.5 to observe if the profit will increase. With this observation, we will decide whether keep this selling technique or keep it the same way.

This is the prototype of our selling plan, and we will follow up with further details and adjust our plan by our group members keep on tracking the selling details every day from 6:00 to 9:30 p.m. 18 time period has been distributed to seven group members, and each person will have assigned time to stay downstairs and record data.

Figure 5: Staying time assignment

通过这么久的经济学学习，孩子们最终能否完成任务？我们一起拭目以待吧，期待你们后续的完成结果~

最后，咖啡厅为期14天的合作经营已经正式拉开序幕，有需要的同学们去为他们打Call吧~