ASDAN模拟商业挑战非常考验选手们的时间管理能力，同学们需要在短短的两日时间内完成2轮路演，每轮比赛都需要进行海量信息处理、思维可视化设计制作、演讲准备等。

一位同学说道，这两天每天都睡不够4个小时，睡觉都在想演讲。

The ASDAN Simulated Business Challenge is a test of the time management ability of the contestants. Students need to complete two rounds of roadshows in a short period of two days. Each round of competition requires massive information processing, visual thinking design, production and speech preparation. One student said that in the past two days, they slept only four hours each night as they were always thinking about the speech.

在运营环节，同学们需要从大量数据信息中迅速抓取重点，计算出公司的利润，并进行资金分配。这非常考验同学们的全局测算和决策能力。

In operation, students needed to quickly capture the key points from a large amount of data information, calculate the company's profits, and allocate funds. This is a great test of students' global calculation and decision-making ability.

在比赛中，评委经常抛出许多超出日常课程范围的难题。如：如果你们公司开设在一个发展中国家，且打算在这个国家开展人才孵化计划。你们觉得该计划对发展中国家有什么好处？对公司的目标客群有什么益处？

这些“超纲”难题，让同学们认识到课堂知识与实际运用的差异。

In competitions, judges often throw out many difficult questions beyond the scope of their daily lessons. For example, if your company is based in a developing country and you want to start a talent incubation programme in that country. How do you think the programme will benefit developing countries? What's the benefit to the company's target audience? These "superclass" problems make students realise the difference between classroom knowledge and practical application.

广州斐特思开设了商务课程，这门既有理论性又有实践性的学科，备受同学们的喜爱。老师教授这门学科，经常以深入浅出的商业案例，帮助学生更好地理解“理论”。

老师会用“如何对某一款产品进行增值”等商业议题，让同学们在课堂上组队，完成产品创新、VI设计方案、产品营销方案、募资方案等。

在这次ASDAN模拟商业挑战中，同学们在拍卖谈判、公司的运营决策、利润测算、市场分析等环节，都充分运用了课堂知识。

Fettes College Guangzhou offers in depth business courses at all senior school levels. Our specialist teachers for business studies guide students on a path of knowledge acquisition. They are instructed on practical and theoretical aspects in the art of business topics.

The teachers will use topics such as "Added Value" and ask students to form teams in class to participate in, product innovation, market research, pricing strategies, and promotional design. In the ASDAN simulated business challenge, the students were able to rely on these theoretical skills and use them in a practical way. They participated in the auction negotiation, organisation operation decision, profit calculation, market analysis, and other aspects.

在比赛中，借助媒介简洁地表达商业思维，亦是非常关键的一环。Kelly同学笑称，我们并非艺术专业，但做设计的能力也是不可小觑的。

广州斐特思鼓励同学们将课堂上的收获结合课后搜集的资料，在学业成果展上展示。学生们将自己的思维可视化，用关键词、思维导图、绘画设计等方式，清晰地向大家传达想法。这些成果展对于锻炼同学们提炼要点、提升思维能力大有裨益。

In the competition, the use of media images to express business thinking is also a key part. Kelly said with a smile, “We are not art majors, but our ability to do design should not be underestimated.” Fettes College Guangzhou encouraged the students to combine what they learned in class with what they collected after class and organize it into an academic achievement exhibition. The students visualised their thinking and used keywords, mind maps, drawing designs and other methods to communicate their ideas. These exhibitions are good for students' ability to extract key points and share their thoughts visually.

教授商务课程的Sam老师，曾在法国、英国、加拿大等多个国家进行研学和教学，有着丰富的国际教育经验。

他会结合具体的商业计划书，为同学们讲解企业的运营逻辑，如市场营销、人力资源管理、商业环境等，激发了孩子们对商科的热爱。

Sam, who teaches business courses at a variety of levels, has travelled to France, Britain, Canada and other countries for research and teaching and has rich international education experience. He will explain to students the operation logic of enterprises, such as marketing, human resource management, and business environment, in combination with specific business plans, which inspires children's love for business.

李四维俏老师硕士毕业于香港中文大学，具有8年的国际教育教学经验。她曾带领学生参加ASDAN全国模拟商业挑战赛，获得全国铜奖。

比赛前，李老师将成本测算、收支平衡点、定价策略等理论知识讲解透彻，并结合市场、竞争者策略进行综合分析，让同学们学会了如何解决公司的运营、决策问题。

Ms. Dorothy graduated from the Chinese University of Hong Kong with a master's degree and has eight years teaching experience in international education. She has led students in participating in the ASDAN Simulated Business Challenge Regional Competition and her students have won the national bronze award. Before the competition, Ms. Dorothy explained theoretical knowledge such as cost calculation, break-even point and pricing strategy to the students thoroughly. She made a comprehensive analysis based on the market and competitors' strategies, so the students learnt how to solve the operation and decision-making problems of the company.