focusing on excavate core brand value, improving communication quality and content, and continuously empowering the brand – the only path to develop a 20+ years brand. BIBS is an education brand, but not just a brand. It takes temperature, power, and inner being to bring school closer to its students, parents, and teachers, so a sense of honour and belonging can be established and protected by the entire BIBS community.
Define from lookback, create from stability, and form from substance. Brand exports from temperature, which demands shared memories and experiences. We wish to think more, do more, and stay closer and closer to our students and parents. We hope that every piece of our communication is a precise push, bringing our parents with the BIBS education philosophy, IB curriculum system, and the elaborations on the growing of our students.
