03-31 08:57发布于北京
Dear Parents:
Welcome to our latest biweekly newsletter! To help you stay informed about JPED developments, we have carefully compiled important information and highlights from the past two weeks. This issue is divided into two main divs: the first part covers Elementary and Junior high news, while the second part features Senior high updates. Please refer to the div relevant to your child's division and grade level. Thank you for your continued support and cooperation with our school's initiatives.
亲爱的家长们:
欢迎阅读本期双周刊,为方便您及时了解校园动态,我们精心整理了近两周的重要信息和精彩瞬间。本期内容分为两大板块:前半部分为小初学部资讯,后半部分为高中部资讯。请您根据孩子所在学部和年级查阅相关内容,感谢您一直以来对学校工作的支持与配合。
Principal's Office
Mr. Pratt
I write from a position of regret as due to an operation on my right leg, I have not been able to be in school for two weeks. It feels strange to be away and yet, it is also reassuring. The systems that we have put in place for the smooth operation of the school are moving on, and our model of team leadership is showing, as it should, that we can manage fine with the absence of any individual. Nonetheless, I will be glad to get back.
There are two issues that I wanted to rise in this space. The first is the role that 'supplementary education' should play in the lives of our students. Tutoring, extra classes, independent counselors are, we know, very popular with parents and it it is understandable to feel that if education is a good thing, then more must be better. But this is not necessarily so. I am driven to write this given the fatigue that showed in one of our very best students in one of my Monday morning classes recently. Distracted by the pressure to complete 'homework' for an outside class, exhausted from the deprivation of true rest over the weekend, she was in no condition to learn when she came to school. In some extreme situations, there may be a case for some extra tuition in some subjects but parents should only consider this in consultation with JPED teachers who will be able to advise on what may be useful (although they are not permitted to take on extra tutoring of JPED students themselves). Otherwise, a JPED education is a full one and no extra classes are needed. More thant that, extra classes can damage that precious JPED education and can lead to lower grades, poorer conduct, and issues with attendance and punctuality. Please consider very carefully.
Secondly, and related, it is important to understand that the JPED curriculum is not a exam-based curriculum. We do final exams each semester as they are a useful exercise, but they account for a very small proportion of the grade. Students at JPED are graded, and rewarded, for consistency of attendance and completion of assignments. This means that 'catch up' is not really possible. If one misses part of the process, it is gone. For those of us who grew up in systems where everything was based on the final exam, this means that we have to change our thinking. The good news is that if one turns up to class reliably, and punctually, and completes the assignments, sucess is in reach for all. All of us who work for a living know that among other things, this curriculum helps to train the skills and habits that will support success in professional life.
Thank you to all colleagues who have had to take on extra duties in my absence, in particular to my leadership colleagues and to Huang Xinshu, my Music teaching colleague.
Upcoming Events
Event | Date | Remarks |
Elementary PTC | 18th April | One on one meeting with teachers, Grade 1-5 |
Junior High PTC | 30th April | One on one meeting with teachers, Grade 6-8 |
Word from the HoGs
Head of Grade 1&2
With the gentle breeze of spring, our little birds have been buzzing with energy, both in the classroom and outdoors. They’re becoming more skillful in new sports, working together in collaboration, and having so much fun as they continue their learning journey!
Math
Tick, tock, tick, tock! As the clock ticks by, we’ve been exploring all things time! We’ve learned how to read and write both analogue and digital clocks, talked about seasons, months, and years, and even discovered solar terms. Plus, we’ve worked on an awesome shop project where we designed a shop calendar—be sure to come and visit our shop soon!
English
We’ve been on an exciting journey learning about animals! From comparing to contrasting, and from facts to opinions, we’ve discovered so much about our favorite animals and the places they live. Now, it’s time to share all the cool things we’ve learned! Get ready for some amazing facts about the animal world!
Social Studies
What a fun journey we’ve had exploring holidays around the world! We learned about special holidays like April Fool’s Day, Diwali in India, and more! We’ve also been getting ready to interview our teachers with some fun questions. Stay tuned for the cool answers we’ll share!
Head of Grade 3, 4&5
As we approach the end of the term break, we’re looking forward to returning refreshed and ready to begin a brand-new unit in April. Our upcoming exploration will focus on how biomes develop and change over time—a topic that promises to spark curiosity and invite deep thinking.
What makes this unit especially exciting is its interdisciplinary nature. It brings together elements of social sciences, natural sciences, and art, allowing students to examine biomes from multiple perspectives. From understanding the environmental and human factors that shape ecosystems, to expressing these ideas through creative art forms, learners will have the chance to make meaningful connections across subject areas.
We believe this unit will not only build academic knowledge but also encourage students to think critically about the world around them and their place in it. We’re excited to see where their questions and discoveries will lead.
Head of Grade 7
Over the past two weeks, during morning tt time. We’ve been enjoying the beautiful weather by spending more time outdoors as a class. The sunshine and fresh air have brought a positive energy to our daily routines and activities.
One meaningful activity we revisited was reading the letters students had written to themselves back in February, addressed to their March selves. The reflections were truly varied—some students admitted they hadn’t achieved what they hoped for, while others felt deeply encouraged by their own words. It was a great moment of self-awareness and growth for the whole class.
Following that, everyone wrote a new letter to their future selves in April. This continues to be a wonderful way for students to pause, reflect, and set personal intentions.
We also took time to share some books we’ve been reading lately. Students recommended titles they found inspiring or personally meaningful, hoping their classmates might enjoy them too. It’s been great to see their enthusiasm for reading and how willing they are to learn from one another’s experiences.
Head of Grade 8
I am incredibly proud of our students for fostering such positive relationships with one another. This is evident not only in their interactions within the classroom but also outside of it, showcasing a strong sense of camaraderie and respect. Our "One Month, One Book" challenge has been a resounding success, with all students completing their second book and thoughtfully reflecting on their reading experiences. It's heartening to see them progress towards becoming avid readers who genuinely are cultivating a love for reading. With the latest monthly grades now available, parents will have a clearer view of where their child is excelling and where additional support might be needed, we advice that you take a moment to talk to your child about this. As we head into spring break, I encourage everyone to enjoy some quality family time and maintain open communication. This is a wonderful opportunity to recharge and come back refreshed and ready for the next academic challenges.
The Junior high sctudent have been actively involved in sports enjoying a range of friendly tournaments in and out of school. Last week the girl's basketball team had the chance to play against ISB. Although they lost the match, they gained valuable experience and improved their skills, which was a significant win for their development.
SGO
Service learning
This week in Service Learning, Grade 1 and 2 students became "classroom detectives" in an I Spy game, hunting for messy or unsafe areas and finding ways to improve them. They worked together to clean, organize, and problem-solve, developing responsibility, teamwork, and a sense of ownership over their space. This fun activity helped them build lifelong habits of serving and caring for their environment—whether at school, home, or in the community. The highlight? They were thrilled to surprise Ms. Luna with their hard work, proudly showing off their freshly organized classroom!
Humanities
Over the past few weeks, Grade 8 students have been engaged in an interdisciplinary project combining Humanities and Design, exploring the connections between culture, belief, nature, and Indigenous design. Each group selected an Indigenous community to research, analyzing how cultural values and spiritual beliefs shape design practices, particularly in sustainable solutions inspired by nature (biomimicry). They have been developing ideation maps, formulating research questions, learning to cite sources, and organizing their schedules to manage their projects effectively. Their collaboration, planning, and critical thinking have been remarkable as they work towards applying Indigenous knowledge to modern environmental challenges. In the coming weeks, students will refine their ideas and develop design concepts that reflect their research. We look forward to seeing their final presentations and the creative solutions they develop!
Physical Education
Over the past two weeks, junior high students have been actively engaged in frisbee and various team activities, demonstrating growth in their teamwork, communication, and strategic thinking. Through drills and gameplay, they improved their throwing accuracy, catching skills, and movement off the disc. Their ability to work together and adapt to different game situations has become more evident, reflecting their increasing confidence and collaboration.
Beyond frisbee, students participated in team activities that emphasized problem-solving and cooperation. These challenges encouraged them to communicate effectively, support one another, and develop strategies to achieve common goals. Their engagement and positive attitude have contributed to a dynamic and enjoyable learning environment.
Visual Art
Grade 1: Shadows and Light – Exploring Contrast
Grade 1 students explored the dynamic relationship between light and shadow. They experimented with tracing object silhouettes and creating shadow cutouts, observing how the shapes change as light shifts. This activity helped them understand contrast and the interplay between light and dark in visual art.
Grade 3-5: Exploring Clay & Impressions + Textured Painting Techniques
In these two weeks, students in Grades 3-5 worked on two exciting projects:
Exploring Clay & Impressions: In Lessons 5 and 6, students created clay imprints using textured objects and painted their clay textures using dry brush techniques, adding a new dimension to their tactile artworks.
Textured Painting Techniques: In Week 4, they explored painting techniques by creating raised paintings with thick acrylic, sand, and glue. This allowed them to experiment with texture and depth, using tools like palette knives, combs, and brushes to enhance their artistic expressions.
Grade 7
Grade 7 students have started their personal projects focused on plant cells. After researching plant cells and related artists, they have begun their artistic exploration, combining scientific knowledge with creative techniques. This interdisciplinary project is an exciting way for students to blend their scientific understanding with artistic expression.
Music
Over the past three weeks, our G1-G5 students had an exciting collaboration between PE and Music during Studio Time! They explored balancing their bodies in rhythm with the music and discovered different ways to catch the beat while having fun in teams. It was truly heartwarming to see upper elementary students naturally step in to support their younger peers, demonstrating kindness and teamwork throughout the activities. Everyone had a fantastic time, embracing the joy of music and movement while building connections across grade levels. It was a wonderful experience that highlighted teamwork, creativity, and a shared love for rhythm.
In our G3-G5 music classes, students had the exciting opportunity to create and present their own songs to the whole class. They selected instruments of their choice and dedicated time to practicing for their performances. Throughout the process, they found joy and engagement in bringing their musical ideas to life. During their reflections, many students shared that while they had plenty of creative thoughts for their song melodies, performing them proved to be more challenging than expected. This realization inspired them to refine and polish their pieces further, demonstrating their growth as young musicians.
Our G8 students have embraced open-mindedness as they formed randomly assigned groups to take on a new musical challenge. Using boomwhackers, they explored chords, melodies, and rhythmic patterns, taking the lead in their own practice sessions and setting their own pace. With spring in the air, we took our rehearsals outdoors, where students remained focused and engaged in their team practice. This project-based learning experience will continue for the next few weeks as they refine their performances, culminating in a final presentation that showcases their collaboration and musical creativity.
Science
Our students have delved into the captivating world of cell biology through a creative blend of science and art. In this “Sculpting Science” project, they constructed three-dimensional cell models, capturing the structures and functions of plant and animal cells in imaginative ways. By translating scientific knowledge into tangible artistic forms, they gained a deeper understanding of how cells operate while honing their problem-solving and design skills. Congratulations to these innovative thinkers for successfully merging science with art and bringing their cellular discoveries to life!
Design
In our Grade 7 Design class, we've just completed an exciting project where students designed and modeled their own speakers using Computer-Aided Design (CAD) software. It's been impressive to see how quickly most students have grasped the skills needed to navigate this powerful tool. The results have been outstanding, with students showcasing not only their creativity but also their technical abilities. By learning to use CAD, they've gained valuable skills that will serve them well in future design endeavors. I'm proud of their dedication and enthusiasm throughout the project, and I look forward to seeing how these skills continue to evolve as we move forward with new challenges.
Upcoming Events
Senior division highlight
The Highlight of this week was definitely the Pitchs from our students showing their projects. Seeing the sheer amount of effort, attention to detail, and the time they have spent to complete their boards that detail their project plans shows their increasing talents. Each project board was well designed and unique, but most were totally overshadowed by the earnest JPEDers standing in front presenting and explaining what they will do this semester with their project.
These plans all show so much promise that we really hope that more from our JPED can attend the final presentation in June. The end results are bound to be brilliant.
Academic Department
Social Studies
Social studies in JPED comes in many forms and from those just beginning their journey, the Grade 9, we are building their skills in research with the back drop of post-classical historic profiles. Advance four years in their education and if you look into the our Grade 12 class who are itching to graduate, they are preparing every week to go out into the world with economic understanding.
Grade 12 Global Economics
As we approach the midpoint of the semester, our Grade 12 students have been deeply engaged in Unit 3 of their Global Economics course. This unit has been a fascinating exploration of employment, labor, wages, and government, providing students with a comprehensive understanding of how these elements interact within the economy.
Labor Movements: Students delved into the history of labor movements and the significance of legislation like the National Labor Relations Act, which protects workers' rights to collective bargaining.
Wage Determination: They analyzed theories on how wages are determined and how different categories of labor influence wages.
Government Spending and Fiscal Policy: Students examined the role of government spending in maintaining economic stability and how fiscal policies impact economies.
These concepts empower students to critically evaluate economic systems and understand how policies affect society. By grasping these principles, they can contribute thoughtfully to discussions about economic fairness and justice in their communities.As we head into Spring Break, we wish everyone a well-deserved rest and look forward to their continued growth and success upon their return.
Grade 9 Foundations of Social studies
As we approach the holiday break students are going away to continue working on their outline and draft for their first unit project. Our project is looking at how people are changed by the world or change the worl, which is in full swing, transforming our classroom into a hub of historical inquiry and discovery.
We are stepping into the shoes of a medieval scholar, deciphering ancient primary sources uncover the true impact of Charlemagne, Constantine, Justinian I, and many others on the world.
This project isn't just about memorizing dates and names. Our young historians are developing critical thinking skills as they craft thought-provoking research questions, analyze primary sources, and debate different interpretations of historical events. They're learning to see history not as a fixed narrative, but as a complex tapestry of human experiences and choices.
Over the holidays they have some light background reading on Western European Feudalism, and Eastern Byzantine Civilizations, so they can set up their biography draft writing with clear hisorical contexts. I'm looking forward to peer review and discussion after the break.
Mathematics
As we finish this week, our students have been actively engaging in hands-on mathematical exploration. This week, they showcased their scale modeling and trigonometry projects, applying math concepts to real-world structures. From building precise scale models of everyday objects to analyzing the Great Pyramid of Giza using trigonometric principles, students demonstrated their ability to connect theory with application.
Through these projects, they explored ratios, area calculations, and the Pythagorean Theorem, sharpening their problem-solving skills. Their work is now proudly displayed, reflecting both their creativity and analytical thinking.
We look forward to more student-led discoveries and deeper mathematical discussions as we move forward.
Art
Sciences
Biology (grade 9) students have been busy learning about genetics, protein synthesis and also how external pressures like natural selection and pollution can have on genetics. In one experiment, students used small plastic marbles to represent different species and collected samples at different times. using a stopwatch. Students graphed their data as well in order to analyze data and interpret the results and see/demonstrate the connections to what they are learning.
In Biology (Grade 10) students have been learning how to prepare Agar and other common bacterial culture mediums. Both as a liquid medium and as a solid agar medium for plates. Students also got to learn about how an autoclave works to sterilize liquid bacterial mediums and to sterilize petri dishes with agar medium.
Students followed all steps, starting with preparing the nutrients required for microbe growth, followed by mixing and dilution, as well as heating agar medium liquid and pouring plates with agar solution.
Since microbes have extremely high concentrations in some types of samples, like soils, it is sometimes important for scientists to dilute their samples in order to more accurately count bacteria under a more manageable concentration. Serial dilutions like this are also used by chemists to reduce extremely high concentrations (in a calculated manor) in order to reduce concentrations of some analyte that is being detected. For example, when treating industrial waste water, there may be samples from wastes with heavy metal concentrations over 1000 mg/L, which means that some chemical analytical machines cannot handle such high concentrations. Serial dilutions can therefore allow us to reduce the concentration to safe enough levels that will enable analysis without damage to the machine.
Pastoral Leadership Team
Head of Grade 9
Spring has arrived, and flowers are in full bloom. The campus is filled with the exuberant breath of spring. Students relax in the bright sunshine, either sitting or lying, chatting animatedly, enjoying the sun comfortably, and greedily embracing the beauty of nature.
Head of Grade 10
Dear JPED Community,
The past two weeks have been incredibly productive for our Grade 10 students! They have worked diligently, culminating in an impressive display of creativity and innovation during their PBL Studio Pitches last Thursday. We were thrilled to see such outstanding project proposals, and we couldn't be prouder of their achievements.
As we approach Spring Break, we wish everyone a well-deserved rest and a wonderful holiday. This break is a great opportunity to recharge and come back refreshed for the second half of the semester.
Key Highlights:
PBL Studio Pitches: Our Grade 10 students showcased remarkable project proposals, demonstrating their ability to apply skills and knowledge in real-world contexts.
Spring Break: A chance for students and staff to relax and rejuvenate before the next academic push.
We look forward to seeing the continued growth and success of our students upon their return.
Happy Spring Break!
Head of Grade 11
As we approach the midpoint of the semester, our Grade 11 students have been navigating a complex landscape of academic challenges and personal growth. The past two weeks have been particularly intense, with students juggling rigorous coursework, project deadlines, and extracurricular commitments. Despite these demands, they have shown remarkable resilience and dedication to their studies.
As we head into Spring Break, we hope that everyone will take this chance to relax, recharge, and return refreshed for the second half of the semester. It's a well-deserved break after an intense period of hard work.
Advisory
Dear JPED Community,
As spring arrives, our advisors have been capitalizing on the renewed energy and optimism that comes with the season. Many have used this opportunity to help students set new goals and discuss targets they wish to achieve. This period has also been academically intense, and our advisors have been instrumental in providing support and guidance whenever needed.
We recognize that the transition into spring can be a time of renewal and motivation for students. With longer days and warmer weather, students often experience improved mood and focus, which can positively impact their academic performance. Our advisors have been there to help students navigate these changes and make the most of this productive time.
As we head into Spring Break, we wish everyone a well-deserved rest and a wonderful holiday. This break is a great opportunity for students and staff to recharge and come back refreshed for the second half of the semester.
Key Highlights:
Spring Renewal: Advisors have been helping students set new goals and targets, leveraging the motivational boost that spring brings.
Academic Support: Advisors have provided crucial support during an intense academic period, ensuring students have the resources they need to succeed.
Spring Break: A chance for everyone to relax and rejuvenate before the next academic push.
We look forward to seeing the continued growth and success of our students upon their return.
Happy Spring Break!
*Grade 9 Advisors and Advisees enjoying a moment in the sun
*Grade 10 Advisees enjoying some well-earned gellato ice-cream
Center Of Excellence
Clubs
Dear JPED Community,
Over the past two weeks, our clubs program has truly come alive, offering students a much-needed respite from the intense academic period. The real value of our clubs was on full display as they provided a welcome distraction, allowing students to explore their interests, develop new skills, and connect with peers who share similar passions.
As we head into Spring Break, we hope everyone enjoys a well-deserved rest and returns refreshed and ready to continue exploring their passions through our clubs program.
Happy Spring Break!
P.E.
Last Wednesday, we organized a sports friendship event with Moon Landing School at our campus. The competitions included boys' basketball, girls' volleyball, and boys' and girls' badminton matches. Our athletes performed exceptionally well, demonstrating unity, resilience, and a never-give-up spirit. We won two out of the three events, securing an overall victory with a total score of 2-1. The scores for each event were: volleyball 2-1, badminton 11-2, and basketball 38-50.
More important than the results was how sports brought everyone together, uniting not only the athletes on the court but also all the teachers and students who came to support the games! In the future, we will continue organizing sports activities to enrich students' extracurricular lives!
Hands to work
On March 26, students from the HTW Zero-Waste Environmental Program, along with other students interested in environmental themes, visited the Gaoshan Art Center to explore an ocean conservation-themed art exhibition.
This exhibition featured artworks created from discarded fishing nets and old clothing, transforming these waste materials into beautiful and thought-provoking pieces. Each artwork is a gaze at the scars of the ocean and a hope for ecological restoration. Through the power of art, the exhibition highlights the importance of sustainability and the urgent need to protect our oceans.
Although the exhibition is now drawing to a close and the exhibits are being packed up, we managed to gather some valuable information from the staff.
The materials used in the exhibition were specially provided by Dr. Zhu Lixin, a postdoctoral researcher at Huazhong University of Science and Technology and an expert at the UNESCO Intergovernmental Oceanographic Commission's Regional Research Center for Marine Plastics and Microplastics. The waste materials were collected from specific geographic coordinates around the world, in collaboration with Lafuma's Blue Planet Conservation Recycling Program.
We were fortunate to connect with the organizers and curators of the event and they will be visiting our school this semester to conduct a lecture on environmental-themed art for our students. This will be a fantastic opportunity to learn more about the interdiv of art and sustainability.
Additionally, the organizers have expressed their enthusiasm to actively participate in our school's Open Day events and booth activities. Their involvement will surely enrich our school's environmental initiatives and provide valuable insights for our community.
We hope that through this activity, our students will be inspired to call for more people to join the environmental movement. Let us resonate with all living beings and contribute to making our blue planet lighter and healthier.
Competition
I am thrilled to share with you the remarkable achievements of our G11 students in the recently concluded Business Professionals of America (BPA) National Competition in China.
Allison Guo, Sophia Xue, Joan Wei, Tina Huang, and Direna Li have been working diligently since the preliminary round of BPA, and their hard work paid off as they successfully advanced to the national competition in China. In early March, they traveled to Chengdu to participate in the national event, which focused on this year's BPA theme: "Sports, The Way We Live."
The subjective group, consisting of Allison, Sophia, Joan, and Tina, established their own sports-related company. They conducted extensive research and analysis on the potential market in the United States. They explored target customer segments and discussed various business models to ensure the profitability of their company. Their innovative ideas and thorough market research truly set them apart.
On the other hand, Direna Li, representing the objective group, prepared diligently for the marketing-related knowledge div of the competition. She demonstrated a solid understanding of key marketing concepts and performed exceptionally well in the question-and-answer segment.
We are delighted to announce that the results for the international round of BPA have been released. Congratulations to Allison Guo, Sophia Xue, Joan Wei, and Tina Huang for their outstanding performance, which has earned them a spot in the international competition! They will be heading to Orlando, USA, in May to represent our school on the global stage.
We wish them all the best in the upcoming international competition and are confident that they will continue to excel and bring back valuable experiences and achievements.
School Conselor
How can teenagers alleviate academic pressure?
Mental State Adjustment
Accept Emotions and Move Forward Optimistically
When facing academic pressure and exam anxiety, the first thing to do is to accept your own emotions. When pressure and anxiety strike, don't resist them. Tell yourself that this is a normal reaction. Try to view studying and exams with a positive mindset, regarding them as opportunities for self-improvement rather than heavy burdens. For example, before each exam, silently recite some positive words to yourself, such as "I'm well-prepared and will definitely be able to perform to my full potential." Through psychological suggestion, you can become more confident and composed.
Time Management
Plan Reasonably and Maintain a Balance
A chaotic study rhythm often increases pressure. It is essential to create a detailed study plan. Allocate daily study tasks reasonably to different time periods to avoid task accumulation. For instance, sort your homework according to subjects and levels of difficulty, and prioritize tasks that are important and urgent. At the same time, don't forget to set aside appropriate rest time for yourself. Take a 10-15 minute break after every 45 minutes of study to relax your brain and relieve fatigue. This can improve study efficiency and reduce the feeling of pressure.
Exercise for Relaxation
Sweat It Out and Release Pressure
Exercise is an excellent way to relieve stress and anxiety. Engage in an appropriate amount of exercise every day, such as running, skipping rope, playing basketball, etc. Not only can it enhance physical fitness, but it can also stimulate the brain to secrete endorphins, making you feel happy. After school, go for a run on the playground with your friends or have an exhilarating game of badminton, allowing the pressure of studying to be released along with your sweat. When you get home, you'll find that you're in a completely new state and have more energy to devote to your studies.
Social Interaction and Sharing
Share Your Troubles and Seek Support
When you're troubled by academic pressure and exam anxiety, don't bear it alone. Have a chat with the people around you. Share your study troubles with your parents, and they may give you understanding and encouragement. Talk to your friends, and each other's experiences and suggestions can make you feel empathetic and no longer alone. You can also consult your teachers, and their rich experience can provide you with professional guidance. Through social interaction and sharing, you'll find that the pressure and anxiety have been significantly reduced without you even realizing it.
College Counseling
Congratulations to our senior students! So far, 77% students who applied to the US colleges got accepted to top 35 universities based on US News ranking.
Welcome the admission officer Ms. Lin of the University of Connecticut to visit our school. She shared the admission requriement, introduced the major advantage, career support, scholarship, etc. Our students are very active to talk with the admission officer.
Marketing and Admission
As March drew to a close with gentle spring breezes, faculty and students from Beijing Normal University's Future Design Institute visited JPED Academy for an exchange. The two parties engaged in vibrant and productive discussions on spatial design, campus branding, Project-Based Learning (PBL) innovation, and talent development.
During the meeting, Mr. Huang, JPED Academy's brand director, delivered an accessible yet profound presentation on school brand culture development. His insights spanning brand identity, visual expression, and campus atmosphere creation provided valuable takeaways for all attendees.
Ms. Jing Pei, JPED's founder, emphasized the school's "small but powerful" business philosophy. "Rather than pursuing blind expansion, we focus on premium projects, crafting every detail with artisanal dedication," she explained. Ms. Jing believes that in today's homogenized market, only by maintaining distinctive development can a brand establish unique value. Her perspective sparked enthusiastic discussion and offered students an alternative career development pathway.
Representing Beijing Normal University, Ms. Zhong Xu shared the institute's recent explorations in project-based learning, contributing to the lively exchange of ideas.
Following the meeting, both organizations expressed interest in establishing long-term collaboration, particularly in joint premium courses, internship opportunities, and innovative projects. This exchange not only facilitated intellectual dialogue but also gave Beijing Normal University students valuable insight into industry realities.
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