Emotional consumption among contemporary young people
Hello everyone, the topic I'm going to talk about today is "emotional consumption among contemporary young people"
1、 Phenomenon
The so-called "emotional consumption" is a consumption model centered on emotional satisfaction, where consumers purchase not the product itself, but emotional experiences such as participation and pleasure.
Don't ask where the money is spent, spending money to buy happiness is the extraordinary talent of this generation of young people. When joy, anger, sorrow, and happiness are no longer abstract and internalized feelings, but are concretized into objects and experiences. Young people's spending money is not a waste, but an emotional nourishment, and a powerful proof of living seriously
2、 In what aspects is it reflected
Trendy blind box: It's not a toy, it's a surprise.
Why can Bubble Marts become popular? People can refuse the unknown and expectations at the moment of opening the box. A small figurine with almost zero practical value can bring happiness throughout the night. The sense of unknown, companionship, and desire to collect make young people willing to pay for their emotions.
Perler beads brings great emotional value
What really makes young people go from "love" to "addiction" is actually the emotional value brought by perler beads. The results and feedback of perler beads are clearly visible, and the return of each bean is a victory.
3、 Why are you willing to pay for emotions
First of all, it is a gentle way for us to relieve stress. In the face of academic pressure and work anxiety, we don’t need grand and expensive ways to heal ourselves. A cup of favorite milk tea, a lovely small ornament, a short trip on weekends, these small consumption behaviors can quickly pull us out of negative emotions and give us a short break from the trivialities of life.
Besides, emotional consumption is also a way of self-expression and self-identity. When we buy products we love or participate in activities we like, we are not only pleasing ourselves, but also finding a sense of belonging in the group of people with the same hobbies.
4、 My insights
Rather than saying that young people are spending money on things, it is more accurate to say that they are becoming a better version of themselves: not only for material satisfaction, but also willing to pay for a refined lifestyle, physical and mental health, and self-satisfaction.
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