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全英商业路演!哈罗学子精彩表现惊艳“投资人”

2023-04-10发布于广东

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英语学习和商业思维能有什么奇妙联系?

原版书籍里的奇幻故事

如何成为你的世界蓝本?

哈罗珠海高年级英文组最近组织的

Dragon’s Den  Harrow

揭晓了这些问题的答案



Yvonne Yang

高年级英语老师

说服性写作是 IGCSE英语学习的一个重点,我们采用了Dragon‘s Den的呈现形式,帮助学生理解和掌握说服性写作的技巧。为了保证内容的融会贯通,我们将最近的原著阅读与Dragon’s Den结合在一起。这一次的活动,学生们可以从英文原著的世界里摘取素材,通过团队协作制作符合标准的商业方案展示,最终向由学校老师扮演的“投资人”展示自己的方案和思路。



Dragon’s Den是一档英国热播电视商业节目

创业者会在节目中向知名投资人

展示创业构想、推销产品并争取获得投资

而投资人则会根据剪短的产品或商业展示

向创业者们提出各类复杂或尖锐的问题



哈罗珠海高年级英文组将此融入课堂

以近期阅读的英文原著故事作为创业背景

让同学分组进行模拟商业项目的创作



从头脑风暴到模拟市场调研

从产品设计到推广宣传和收益分析




哈罗珠海的同学们以小组为单位

制作了十多份精美的“商业方案”

并在上周接受了“投资人”面对面的考验






你们如何确保能保证项目盈利?

这个项目的目标群体有哪些?

如何保障我投资的钱能得到预期回报?

这个产品是否符合环保要求?


面对这些问题,同学们如何见招拆招

一起来看看他们的精彩的表现吧!



不可思议的房子


哈罗珠海的英文课堂摇身一变成为商业路演现场,八年级同学们的商业主题来自于本学期英文课上学习的科幻小说鼻祖,英国作家玛丽.雪莱的《科学怪人》。



他们的任务是为怪物设计一个度假村,这些怪物可以是弗兰肯斯坦、吸血鬼、木乃伊等等。同学们通过全程英文演讲、展示海报等方式向“投资者”推销。

左右滑动查看更多


同学们费尽心思,例如有同学专门为骷髅人、吸血鬼和小弗兰肯斯坦设计合适的房间,建起了3D模型。




让投资人眼前一亮的是Ryan和Heath同学为凤凰量身定做的Waee House。他们计划筹集基金100万人民币,其中22万将用于耗材和家具,78.8万将用于土地费用和工程花费。投资者可得到公司10%的股份并获得8%的收入。



他们引用古书说道,“凤凰只住在悬崖上,吃竹子,喝泉水。”人们视为吉祥之物,但是非常稀有。房子就是建在悬崖边上,有两层,一层用坚固的白坚木建造,二层则用耐热和高强度的钨金属。他们画出了详细的设计图。


他们是如何得到投资者的青睐呢?Ryan和Heath深思熟虑地说出了独特卖点,这是全球第一个凤凰保护地,同时建造成本低,利润高,而且,这个项目还得到政府的支持。



Dragon’s Den  Harrow

那这个项目到底如何盈利呢?小创业者们除了基础的盈利模式之外,还考虑到售卖凤凰的羽毛,作为珍奇品的凤凰羽毛,一根可以卖到十万块!投资人被他们考虑周到,创新思维所折服,最后得到112万的超额投资金。


复古奢华的派对


七年级的同学阅读完著名美国作家F.斯科特.菲茨杰拉德的英文经典《了不起的盖茨比》后,根据小说背景设计别出心裁的复古派对。



派对的年代设在1920年的黄金年代,可以给客户提供沉浸式的复古派对体验。同学们设计出别致的海报。

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G7的Brian、Maximus、Quentin、Jason 提出了“黄金时光”项目。为此设计了公司logo、宣传单张、演出票,金黄璀璨的画面吸引住了投资人的目光。




在长达7个小时的派对时间中,顾客将享用专业厨师提供1920年代的美食,欣赏巨星的表演,参与豪华酒店抽奖。流程清晰,还合理安排会场布置。


会场设计图


他们逐一介绍派对所需要的成本和收入,还考虑长期发展,目标客户清晰……他们英文水平、商业逻辑、推广方式均获得在场投资者的连连赞许。最终获得8.9万的投资金额,是七年级组中获得最高金额的一组。



神奇的饮料


六年级的商业灵感来自于英国儿童文学书籍《乔治的神奇药物》。同学们可以创造一种饮料,真实的或想象的,吸引投资人投资。



六年级同学们发挥创造力,为自己组拥有独特配方的饮料设计了宣传海报。

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六年级同学不仅写英文商业计划书,还将饮料样品带到现场让投资人了解品尝。



Yoyo, Amy, Joyce, Alysa这一组的产品是“神奇的长高饮料”,无疑抓住现场投资人的眼球。



同学们介绍,这块长高饮料是葡萄汁风味,使用独家配方。谁不想要一种能帮助他们长高的饮料?现在很多人都想长高,孩子喝了这款饮料就会容易长高。更重要的是,饮料是美味可口,会有更多孩子愿意喝。



她们引用数据指,很多人有增高的需要,阐述饮料富含淀粉和钙等有益成分,同时饮料包装易分解,还考虑了环保问题。



成本方面,制作每瓶饮料的成本为15元,售价为30元,因此,每瓶可获15元利润。投资人很欣赏同学们的大胆想法,给出了92,500元投资额,获得全场欢呼和掌声。




Dragon的评语


柯思睿女士

副校长


看到学生们如此自信地用英语进行演讲,真是令人兴奋。每个学生都展示了哈罗的四个价值观:勇气、荣誉、谦和和友谊。站在投资人面前,用英语演讲体现了勇气。尊重并仔细聆听其他团队的演讲体现了荣誉。在接受投资人投资时,每个同学都表现出了谦和。而你可以看到学生们通过他们所做的工作给予彼此的支持,这代表着互助。这是哈罗全人教育的绝佳学习经历。



俞杨润东先生

市场与招生总监


The Dragon's Den是英语学习与商业研究实践之间的有趣结合,我们的学生也给我留下了深刻的印象。有的孩子还在上小学,就可以通过小组协作制作高质量的商业演讲,去讲述他们在以前的课程中没有系统地学习过的话题;假以时日,随着他们升到更高的年级,他们会对商业和管理主题有更好的理解。



博文女士

高年级学部主任


我观察到许多学生表现出优秀的领导品质,并通过站起来在班级面前展示我们哈罗的勇气价值。我很享受作为 "刻薄 "投资人的角色,我很严厉,问了很多困难的问题,但每个小组都能接受我的挑战,并能用知识和理解来谈论他们的项目。给我印象最深的是他们的英语技能。我迫不及待地想再次担任投资人的角色!


这个沉浸式英语课堂

不仅能让同学们深入理解书本内容

锻炼他们的英文演讲能力

还能培养学生的商业思维

以及团队协作能力

培养学生卓越的领导力


而这样的创新学习方式

在哈罗珠海比比皆是


想要深入了解哈罗珠海

并且体验学校的创新课程

和英式精英的教育模式

你的机会来啦!


4月22日哈罗珠海本学年

首场校园开放日

报名已经开启

限定100个名额

报满即止



→滑动查看中文版本→

What amazing connections can be made between

English language learning and business thinking?

How can the fantastical stories in books

 become the blueprint for your world?

 Dragon's Den  Harrow revealed the answers

to these questions at a recent event

organised by Harrow Zhuhai English Team


Yvonne Yang

Upper School English Teacher

Persuasive speech is a key focus of English language learning at IGCSE and we have used the Dragon's Den presentation format to help students understand and master the skills of persuasive writing. To ensure that the content is integrated, we have combined our recent original reading with Dragon's Den. In this activity, students were able to extract material from the world of the original English text, work in teams to create a business proposal presentation that met the criteria, and ultimately present their proposal and ideas to the Dragon, played by teachers.




Dragon's Den is a popular British television business show

 in which entrepreneurs present their ideas,

pitch their products and secure investment from high profile investors

The investors ask the entrepreneurs complex or pointed questions

based on short cuts of their products or business presentations



Harrow Zhuhai's English Team incorporated this

into their classroom by using recent English original stories

they read as the backdrop for their business venture and

 had students work in groups to create mock business projects.



From brainstorming, mock market research,

product design to promotion 

and revenue analysis




Harrow Zhuhai students worked in groups to

create more than a dozen wonderful

 'business proposals',

which were put to the test face-to-face

 by the “Dragons” last week





How do you ensure that the project will be profitable?

Who is the target group for this project?

How can I be sure that I will get the expected return on my investment?

Does the product meet environmental requirements?


How did the students respond to these questions

Let's see how they did!



The Incredible House


Harrow Zhuhai's English class was transformed into a business roadshow, with G8 students taking their business themes from the English book they studied in English class this term – the world’s first science fiction novel, Frankenstein, by British Author Mary Shelley.



Their task was to design a sanatorium for monsters, which could be Frankenstein’s monster, vampires, mummies and so on. The students were able to sell the project to "investors" by giving presentations and showing posters in English throughout.

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The students went to great lengths to create 3D models of skeletons, vampires and Frankenstein’s Monster Jr. for example.




One that caught the eye of investors was Ryan and Heath's tailor-made Waee House for Phoenix. They planned to raise a fund of 1 million RMB, of which 220,000 will go towards supplies and furniture and 788,000 will be spent on land costs and engineering. Investors will receive a 10% stake in the company and 8% of the income.



They quote an ancient book that says, "The phoenix only lives on the cliffs, eats bamboo and drinks from the spring." It is considered auspicious, but very rare. It is on the edge of the cliff that the house is built, with two floors, the first made of solid quebracho and the second of heat-resistant and high-strength tungsten metal. They drew up a detailed design.



How did they get the investors' attention? Ryan and Heath thoughtfully stated the unique selling point that this was the world's first phoenix reserve, as well as being cheap and profitable to build, and that the project was also backed by the government.



Dragon’s Den  Harrow

So how exactly will this project be profitable? They creatively added up the sales of the feathers of phoenix to their profit model in addition to the sanctuary idea. A single feather could sell for 100,000 RMB! The investors were so impressed by their thoughtful and innovative thinking that they ended up with an over-investment of $1.12 million.



A Retro and Extravagant party


After reading the English Classic The Great Gatsby by American author Francis Scott Key Fitzgerald, G7 students design original vintage parties based on the setting of the novel.



The party is set in the golden age of 1920 and can provide an immersive vintage party experience for customers. The students designed chic posters.

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G7's Brian, Maximus, Quentin and Jason came up with the 'Golden Hour' project. They designed the company logo, leaflets and tickets for the show, and the golden image caught the eye of the investors.




During the seven-hour long party, customers will enjoy 1920s cuisine from professional chefs, performances by superstars and participate in a luxury hotel raffle. The flow is clear and the venue is also arranged in a sensible manner.



会场设计图


They presented the costs and revenues required for the party one by one, and considered the long-term development, targeting a clear audience ...... Their English language skills, business logic and promotion methods were all praised by the investors present. The final investment amount of $89,000 was the highest amount received by the G7 group.





The Magic Drink


The G6 business idea was inspired by the Roald Dahl‘s George's Marvelous Medicine. Students can create a drink, real or imaginary, that will attract investors to invest.



G6 students got creative and designed promotional posters for their group's drink that has a unique recipe.

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G6 students not only wrote English business plans, but also brought samples of their drinks to the site for investors to learn about and taste.



Yoyo, Amy, Joyce and Alysa's product was "Golden Growth", which certainly caught the eye of the investors.



The students introduced the long drink as a grape juice flavour, using an exclusive formula. Who wouldn't want a drink that would help them grow taller? Many people want to grow taller these days and children will grow taller easily when they drink this drink. What's more, the drink is tasty and delicious, and more children will want to drink it.



They cited data that many people have a need to grow taller and explained that the drink is rich in beneficial ingredients such as starch and calcium, and that the drink packaging is easy to decompose and has been made with the environment in mind.



In terms of cost, it costs $15 to make each bottle of the drink and sells for $30, thus making a profit of $15 per bottle. The investors appreciated the students' bold idea and offered an investment of $92,500, which was met with cheers and applause from the audience.





Dragon'sComments


Ms. Kirsty Lowery

Deputy Head


It was fabulous to see students presenting so confidently in English. Each student showed our four Harrow values of Courage, Honour, Humility and Fellowship. Courage – to stand in front of the Dragons and their peers delivering only in English. Honour – all students held each other in high esteem as each group delivered their presentations. Humility – each individual showed this value as the Dragons awarded their investments. Fellowship – you could see the support the students had given each other through the work they had done. This was a fabulous learning experience using the Harrow holistic approach to education. 



Mr. Constantine Yu

Head of Marketing and Admissions


The Dragon's Den is an interesting combination between English learning and business research and practice. I am really impressed by some of our little ones who are still in primary school, but they could work in groups and deliver a quality presentation on topics that they have not systematically learned in their previous classes. In time, they will develop a better understanding on business and management topics as they grow into certain grades. 



Ms. Helen Bowen

Head of Upper 

School


I was able to observe many students displaying excellent leadership qualities and also demonstrating our Harrow value of Courage by standing up and presenting in front of their class. I enjoyed my role as the 'mean' Dragon, I was harsh and asked difficult questions but each of the groups rose to my challenges and were able to talk about their projects with knowledge and understanding. What impressed me the most was their English skills. I can't wait to take on the role of the 'Dragon' again!



This immersive English class not only gave students

a deeper understanding of the book and

honed their English presentation skills

but also developed their business thinking, and teamwork skills

cultivating outstanding leadership of the students.


Innovative learning approaches like this

Are everywhere at Harrow Zhuhai


If you want to know more about us

Experience our innovative learning

And understand how we build future leaders

Here is your chance!


April 22, 2023

Our first Experience Day 

of this School Year

Is now open for registration

ONLY 100 places will be provided.

Register Now!



声明:本文内容为国际教育号作者发布,不代表国际教育网的观点和立场,本平台仅提供信息存储服务。

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