Building Global Shanghai

文化密码：全球化游戏中的中国元素

在游戏产业迅猛发展的时代下，游戏于青少年而言不仅是娱乐，更是一种社交媒介。我们组带领同学们走进他们喜欢的游戏，启发他们设计自己的游戏，利用AI工具将自己的设想具像化，并聚焦探索如何将中国元素融入游戏设计中更好地推向世界。

In an era of rapid development in the gaming industry, games are not just entertainment for teenagers; they are also a medium for socialization. We led students into the world of their favorite games, inspiring them to design their own games and utilize AI tools to visualize their ideas. The focus was on exploring how to better integrate Chinese elements into game design for global appeal.  

项目前两天，老师指导同学们深度分析自己喜欢的游戏：世界观设定，美术设计，玩家互动方式，吸引和留住玩家的策略等等。此外，老师也给大家讲解创意写作的相关知识，给予同学们一些游戏设计的灵感，并启发大家小组合作，开始创作一款蕴含中国元素的叙事类游戏。为了帮助同学们学会更好地协同工作，老师教会同学们使用协同工作工具Notion。各小组都在这一平台上稳步推进自己的创作进度。

有了前期的调研和知识储备，老师便带领同学们到米哈游参观学习，了解米哈游《原神》和《崩坏：星穹铁道》的设计过程，以及米哈游如何将中国元素融入游戏中推向世界，以及在推向不同的文化和地域时会有怎样的考量和调整等。除了深度了解游戏本身的设计、创作和推广过程，同学们也咨询了米哈游的实习机会以及对实习生或者应聘者的能力要求等。

With the preliminary research and knowledge, teachers then led students to visit miHoYo, gaining insights into the design processes of miHoYo's games such as "Genshin Impact" and "Honkai: Star Rail." Students learned how miHoYo incorporates Chinese elements into games for a global audience and the considerations and adjustments when introducing games to different cultures and regions. In addition to understanding the game's design, creation, and promotion process, students inquired about internship opportunities at miHoYo and the skills required for interns or job applicants.

除了参访米哈游，师生们也非常有幸能邀请到三名制老师和青龙圣者为大家做分享。三名制老师曾参与多项3A级游戏大作的世界观和美术设定，对于如何将中国元素融入游戏推向世界有着丰富的经验和深度理解，是行业资深专家。青龙圣者是资深AI模型训练师。两位专家的分享帮助同学们打开了新世界的大门，不但赞叹游戏世界观和美术设定精益求精的背后所需要的深厚的专业知识积累和美学修养，更赞叹专业AI模型可以实现的强大功能。在以上两点的加持下，如果同学们有了好的创意，就可以搭建出一个独一无二的元宇宙，邀请更多的人在自己的创意宇宙中体验精彩。

Apart from the visit to miHoYo, teachers and students were fortunate to invite Mr. Zhou Xuan, a senior game concept artists who contributed to the worldview and art design of several AAA-level game masterpieces, and senior AI model trainer “Qinglong Saint.” The experts shared their experiences and profound understanding of how to integrate Chinese elements into games for a global audience. This collaboration revealed the depth of professional knowledge and aesthetic cultivation required behind the refinement of game worldviews and art designs. Furthermore, it highlighted the powerful capabilities that professional AI models can achieve. With these skills in hand, students can build a unique virtual universe, inviting more people to experience the wonders of their creative universe.

嘉宾分享

嘉宾分享

之后，老师指导同学们使用AI工具将自己设计的游戏的主要场景和人物画出来，并给游戏制作一个宣传短片。在使用美术设计时，需要学会使用AI工具将自己想应用和推广的中国元素提炼出来。之后在这个纯粹的中国元素的基础上使用AI工具进行定向叠加创意设计。

Following this, teachers guided students to use AI tools to illustrate the main scenes and characters of their designed games, and create a promotional short film for their games. In the process of artistic design, students needed to learn how to use AI tools to extract and creatively design Chinese elements they wanted to apply and promote.

同学们在设计过程中主要应用的工具如下：

Students mainly used the following tools to visualize their ideas:

文字生成图片的AI工具：Midjourney

图片转动画的AI工具：Runway Gen2

视频制作软件：剪映

当然还有同学叠加使用了ChatGPT，以及：

音乐制作软件：Ableton

配音应用工具：dubbing

一起来看看同学们设计的成品吧！

Let’s have a look at the students’ designs!