喜茶我们都爱喝，但站在经营者的角度，假如你现在拥有10万元的市场推广费用，你打算如何花这笔钱来最大化收益呢？这是普华永道ESG创新教育部的高级经理Audrey老师给初中生们的一个模拟商业策划案，让大家通过小组讨论、方案汇报的方式分享自己的创新想法。

这个有趣的商业案例顿时引发了同学们的兴趣，大家大开脑洞，现场讨论十分激烈。有的小组提议可以用节日限定的概念来推出限时产品促销活动；有的小组针对不同群体，提出抽盲盒的互动体验活动；有的小组想到异域代言合作，结合rap文化请明星站台，把奶茶店跟live party融合起来……就连Andrey老师都开玩笑说这些想法今后都可以作为优秀的策划案例付费分享出去。

普华永道 You Plus Achiever 是为高中生提供专业的实践性商业启蒙课程。系统学习商业知识，与普华永道的专业团队一起，感知真实商业世界场景。

不仅如此，普华永道ESG创新教育部的经理Rosemary老师还给孩子们提供了职业规划的干货内容。从提升自我认知、了解行业专业、接触社会这三个维度，给孩子分享了宝贵的经验。不仅帮助了孩子们初探了自己未来的职业规划，也启发了他们如何提升自己的领导力。

学校将在未来开展“行走的课堂”，让世界成为孩子们的课本, 不断践行我们的3R 价值观。

We all love to drink Hey Tea, but from the perspective of an operator, if you now have a marketing expense of ￥100,000, how do you plan to spend this money to maximize your profits? This is a brand-new simulated business plan brought by Mrs. Audrey, the senior manager of PwC's Innovation Education Department, to our middle school students, allowing them to share their innovative ideas through group discussion.

This interesting business case immediately aroused the interest of the children, everyone opened their minds, and the discussion on the spot was very intense. Some groups proposed that the concept of festivals can be used to launch limited-time product promotions; some groups proposed interactive experience activities of blind boxes; Some groups thought of cooperating with foreign endorsements, using rap culture to invite celebrity platforms, and integrating milk tea shops with live parties... Even Mrs Andrey joked that these ideas could be paid for and shared as excellent planning cases in the future.

Besides the group study, Mrs. Rosemary, the manager of PwC's innovative education department, also provided our students with preliminary career planning. From the three dimensions of improving self-awareness, understanding the industry and professionalism, and contacting society, she shared valuable experiences with the students. It not only helped the children explore their future career plans but also inspired them how to improve their leadership.

NAS Shenzhen will endeavour to implement a "mobile classroom" in the future, allowing our students to learn from the world, and constantly practice our 3R values.